Music marketing project

 For the music marketing project, our genre was Alternative Rock. Within this genre, current marketing trends revolve around creating a connection with the audience. These marketing trends include, being active on social media, live shows, and talking with the listeners directly.

Our group chose to develop your marketing campaign in much the same way. We kept in mind the connection that there has to be between the artist and the fan in this genre. We also chose to create our artist to be relatable towards the target audience. Marketing products created include merchandise, live performances, and competitions to get online involvement up.

From the creation of the music video, a lesson that I took from this is that the more effort you put into the planning of a project the easier it will be in the long run. Along with that, I learned that for a marketing campaign to be successful, there must be a wide variety of strategies to market the artist or band, but this could apply to anything.